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Writer's pictureAlan Craword

Negotiation- Do you have to win?

Negotiation is often viewed through the lens of competition, with individuals entering discussions feeling the need to secure a deal that ensures they emerge victorious while making the other party feel defeated. This approach hinges on a flawed understanding of what effective negotiation entails. In reality, negotiation is about crafting agreements that benefit both sides, fostering relationships that can lead to future opportunities.


When one party seeks to dominate or belittle the other, the outcome may yield temporary advantages. However, such a mindset is short-sighted. Lasting results stem from a negotiation process built on mutual respect and understanding. Recognizing that both sides are represented by individuals can make a significant difference. People are inherently resistant to feeling inferior; this emotional response can hinder the negotiation process. Therefore, it's imperative to approach negotiations with empathy and an openness to collaboration.


Successful negotiators understand the importance of finding common ground. Instead of focusing solely on personal gain, they aim for solutions that satisfy the needs of all parties involved. This approach encourages dialogue, promotes trust, and lays the groundwork for lasting partnerships. By framing negotiations as opportunities for collaboration rather than conflict, individuals can facilitate more productive discussions.


My experience spans a wide range of negotiations, from high-stakes deals to everyday transactions. Each encounter has reinforced the idea that effective negotiation is a skill that can be honed through practice and a commitment to understanding the perspectives of others. If you are interested in exploring these concepts further or wish to enhance your negotiation skills, please feel free to reach out. Building strong negotiating strategies can lead to more fruitful outcomes for everyone involved.



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